The Client

TechInformed, initiated by the market-leading firm iResearch Services, stands at the forefront of the tech publication industry. Dedicated to delivering insightful and cutting-edge technology news and analysis, it aims to empower readers with knowledge to drive innovation and transformation. With aspirations to solidify its presence in the U.S. market, TechInformed sought to develop a comprehensive sales function capable of propelling its growth and establishing its dominance.

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The Challenge

TechInformed faced the formidable task of building its sales function in the U.S. from the ground up—a crucial step towards becoming a dominant player in the technology publication sector. The goal was not only to establish a sales team but to ensure it was led by individuals with a proven track record of success and deep industry connections. Previous attempts by other recruitment agencies to fill these pivotal roles, Senior Vice President (SVP) of Sales Operations and Assistant Vice President (AVP) of Sales, had been unsuccessful, highlighting the complexity and specificity of the challenge.

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The Solution

SGS took on the challenge with a strategic approach that spanned over three months, underpinned by:

• Targeted Headhunting: Employing our deep market knowledge and extensive network to identify and approach known market-leading sales professionals who could drive TechInformed’s ambitions in the U.S. market.
• Rigorous Selection Process: Conducting a thorough vetting process that not only assessed the candidates’ track records and industry expertise but also ensured their alignment with TechInformed’s vision and culture.
• Strategic Engagement: Navigating the complexities of persuading top-tier talent to embark on a new journey with TechInformed, leveraging our unique insights into the tech publication industry and the strategic goals of iResearch Services.

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The Results

The recruitment of the SVP of Sales Operations and AVP of Sales marked a turning point for TechInformed, with several key outcomes:

• Rapid Market Penetration: Armed with a strong leadership team, TechInformed has effectively penetrated the U.S. market, closing massive deals that have significantly contributed to its growth trajectory.
• Establishment as a U.S. Powerhouse: These strategic hires have transformed TechInformed into a burgeoning powerhouse in the tech publication sector, setting a solid foundation for sustained growth and industry leadership.
• Validation of SGS’s Expertise: The successful completion of this project, where others had failed, underscored SGS’s unparalleled ability to understand and fulfill the unique recruitment needs of the tech publication industry, reinforcing our position as a premier recruitment partner.

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The Relationship

The successful partnership in building TechInformed’s U.S. sales function exemplifies SGS’s commitment to delivering bespoke recruitment solutions that address the nuanced needs of our clients. By achieving what others could not, SGS has not only helped TechInformed to realise its U.S. market aspirations but has also cemented a relationship built on trust, success, and mutual growth ambitions. This collaboration highlights our capability to undertake and successfully complete complex recruitment projects, positioning both TechInformed and iResearch Services for unprecedented success in the tech publication landscape.